For this year's Super Bowl, ads were priced at $7 million per 30 seconds! Higher than ever before! WOW! Here is a list of all crypto related spots!
So basically, the placement costs of the ads below alone (excluding production costs) are more than $60 million! Quick access:
Coinbase Super Bowl Commercial
(and this is the reaction that they were going for: https://www.youtube.com/watch?v=NivNQvTseXk)